by Terry Gault of The Henderson Group
I had the honor of working with CEO Nat Friedman in helping craft the Keynote for Xamarin’s 2014 Evolve conference.
After the opening video from a Xamarin customer Thermo Fisher Scientific, (at the 4:15 point) Nat Friedman opens with a terrific opening hook:
“He doesn’t know I am going to do this but my dad is in the audience today.”
He then goes on to tell a story about how his father’s preference for his iPad over an expensive and powerful laptop exemplifies a recurring theme of his talk: “native mobile people.” The story illustrates that it’s not just the “young people on SnapChat” who grew up on smartphones and tablets who are becoming native mobile people. It shows that it’s older people like Nat’s father, too. It’s a funny, personal story that illustrates the point beautifully and grabs attention.
AND there is another layer to this message. The story humanizes Nat so that we don’t see him as an impressive or intimidating CEO but as a regular guy – a really nice guy who is generous to and has a close relationship with his father. We like Nat because of this story.
His keynotes includes a number of stories and other hook techniques including terrific Twitter-ideal phrases (“Never lost. Never bored. Never alone.” and “Build the world you want to live in. We’re here to help you do that.”) that keep the audience engaged and drive great Twitter activity.
The story he shares touching on the Supreme Court decision about smartphones also provides a great and intriguing example of how to communicate points in hooks to make your message sticky.
I have to stop here or I’ll give away the entire talk!
Though i do feel compelled to add that Nat’s delivery is so energetic, conversational, and real it exemplifies so many things we preach to our clients.
Not only was the keynote opening a terrific example of what I preach to all my clients, the slideware that David Siegel and Ian Janicki created was the best corporate slideware I have seen in my 17 years in the presentation game.
The following segment with the demo from Co-Founder and CTO Miguel de Icaza includes a fun appearance from the voice of Siri, Susan Bennett which is also worth watching.
Enjoy and use the ideas here to make your talks and presentations more sticky! (Click on the photo below to watch)