May 6, 2008
Alternative Reality Games and Public Speaking
Have you ever noticed that the most charismatic people all share the power of being able to tell a good story?
Nonetheless, storytelling is not a static art: as new media evolves, so does the way in which we tell stories. Recently, with the interconnectivity of media and the power of the Internet a new way of storytelling has emerged: the Alternative Reality Game or ARG.
The ARG is revolutionary in several ways: it is a complex and subtle way of telling a story that utilizes multiple media sources and requires a large and collaborative audience to work together to progress forward in the story; it is through the overlapping of fiction and reality that the ARG gets its name. Thus the ARG is powerful in a different way than the usual story: it is more about the audience than about the storyteller. By breaking down the traditional “fourth wall,” the audience has an active and essential role in the development of the story itself. Anything that includes the audience in such a way cannot help but be thoroughly engaging.
Now what can be gleaned from the new ARG phenomenon? Well, one of the places that the power of the story can be most effective – but is often underused – is during presentations and public speaking.
During your next presentation, try taking a page from ARGs: instead of standing rigid on the stage, try moving into the audience; instead of just using your voice, try using several media sources to get your point across; instead of turning your presentation into a lecture, try getting the audience involved in the story by asking questions and letting their answers help guide the way you tell it.
Once you’ve become an accomplished storyteller, you will have mastered most of the skills necessary to be a charismatic speaker.

If you liked this article, consider applying for a workshop >> Our work has to be experienced to truly understand its value. Once a quarter The Henderson Group holds a "By Invitation Only" Art of Presentation workshop in San Francisco, led by our VP of Services, Terry Gault. With that in mind, we set aside a couple of free seats for the right candidates.

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