"Meter Beaters"

Today’s Press Democrat featured a story about the recent cold snap here in Sonoma County .  The story showed a photo with this caption:

“David Gravel, one of the elfish G&C Auto Body "Meter Beaters", dressed for the cold weather while saving downtown Santa Rosa parkers from a humbugish parking ticket.”

I envisioned a G&C Auto Body employee feeding a meter that is about to expire and leaving a little note as a way to market their company and build relationships with prospective customers.

Searching on Google, I found this blog post that confirmed my suspicions.

Whenever I hear about clever marketing campaigns like this one, I get excited and enthused.  It makes me want to do business with the organization and follow their lead by coming up with similarly clever ideas.  Regrettably, I find myself often falling short on the latter.  At minimum, I share this story with you.  Perhaps you will be inspired to market your company, product or even yourself in a similar way.

Happy Holidays!

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