Creation Myth: Simple Green

by Terry Gault

The founder of Simple Green, Bruce FaBrizio, tells a compelling Creation Myth in this video profile on Lou Dobbs segment titled, “Business Unusual”.

FaBrizio was delivering chemicals in college when he watched a man fall into a tank of acids, cyanide and boiling water; “All the meat fell off his body before they got him out… it started there.”

He created a non-toxic biodegradable cleaner, and to start a business he borrowed “street money” at 60% interest to pay to have the product tested.  “Rocco” would show up to collect interest.   FaBrizio takes money to Las Vegas to win payroll.  He loses…

Download the segment here: business_unusual_v2 or here under Lou Dobbs - "Business Unusual"

Read about The Henderson Group Creation Myth here