Jed York and the 49ers: Leadership

 by Terry Gault

I've been a die-hard 49ers fan since Oct. 11, 1981 when, from out of nowhere, they spanked "America's Team" 45-14.

I think this response from Jed York communicates volumes.  He could have responded with the org chart answer but instead hears an opportunity to display some leadership by expressing confidence in his coach.

It reminds me of one of the most important truths I learned from our co-founder and my mentor, David Henderson: "Tell your first truth first."  That means that when you are caught in confusion and feel off balance, take a moment to search within yourself and identify the most important, most authentic message.  Once you have identified that (Masters do this process in the span of seconds), you respond with conviction.

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photo credit: Monica's Dad