How to Make Better Connections

by Terry Gault

You may not be a world leader but wouldn’t you like to connect to others in the best possible way — with your clients, your employees, your boss, those in your personal life, even with strangers? And, at least in business, a better connection will reward you with a more competitive edge than the next guy. A better connection with others will also help you maximize the potential in every relationship you have.

Zig Ziglar, popular self-help author, says that "You can get everything in life you want if you will just help enough other people get what they want."

Here are a few ways to connect:

1. Find common bonds (schools, affiliations, past companies, common technology).

2. Show genuine interest in what people have to say.

3. Remember names and personal details.

4. Ask questions that go beyond business.

5. Create memories with people and make each interaction enjoyable.

6. When given a chance to meet or entertain, do it uniquely (an unusual restaurant, etc.)

7. On the phone, ask personal questions (where they live, long-term goals).

8. Send handwritten notes and cards as thank yous.

9. Build connections with everyone at the client site – not just your buyer.

10. Talk about your own life. Share your perspectives. Tell your stories.

Connecting with others takes more work than a handshake. John Donne writes: "No man is an island, entire of itself…." We can’t help it; we humans are social beings who require not isolation but connections with others, and enhancing that need will make for all-around better relationships.

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