How to Make Corporate Training Rock
by Terry Gault
I often tell clients, “If you are not having fun, you are not doing it right.”
This certainly applies to presentation, sales, marketing, and to training. To be completely candid with our readers, we benefit from working in a field that typically engenders low expectations. Thousands of clients over the years have shared variations on the following: "Most training in our company is really boring."
So, when training is engaging and FUN, they are delighted. The full message they convey is typically something like, "Most training in our company is really boring but THIS was completely different. I was engaged the entire time." Their tone reveals that they think complete engagement in a corporate training is a miracle that ranks right up there with levitation or invisibility.
Here is a success story about a company that proves that "ethics training" and "fun" can be used in the same sentence.
How to Make Corporate Training Rock article & Resonate Pictures video
I love the idea of using video and overall, I think this is a good effort. As a former actor and director, I feel compelled to comment on a couple small niggles:
While the script and production values of the video are strong, I think “Kevin” goes a bit over the top in this video.
The video is a bit too long. It needs to be edited to be crisper.
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