July 7, 2010
LiveStrong Messenger Award Speeches
by Terry Gault
When one of my clients sent me this video of his speech with Lance Armstrong's LiveStrong organization, I was moved and inspired. Also, I felt proud. Proud for whatever small role I had played in Brad's transformation. Here's the feedback that I gave Brad after watching his video:
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I liked the Minnesota line that he started with. That was charming and got a nice laugh.
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I did hear some verbal filler – uh, um, you know and so. How to Shed Verbal Filler
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At one point Brad puts his hands behind his back which looks a bit awkward.
Using broad gestures gives the impression of power, confidence – comfortable in one's own skin, comfortable taking up space. -
Brad told a compelling story about losing 80 pounds – very impressive.
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I REALLY liked the moment when Brad started teasing Lance Armstrong, calling him short. It was great that Lance started playing along – standing next to the guy that was shorter than he. That demonstrated TREMENDOUS confidence and chutzpah and was a memorable moment for the audience.
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Brad tended to only look at one spot in the audience. Spread around the eye contact – share the love.
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The story about Brad's mom running a marathon 9 months after a bout with cancer was extremely compelling. He paints her as a model of courage and determination.
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Overall, Brad comes across as very confident, appreciative, humble, admirable and likable.
When I first worked with Brad in Minneapolis in December 2000 (my coldest gig ever), he seemed anxious; not sure what his future had in store. The Brad Stratton in this video is not only 80 pounds lighter but clearly embodies self-assurance. Way to go, Brad! Brad's LinkedIn profile