For example, a motivational speaker needs to present to employees of a company she's never heard of in an industry she's unfamiliar with. This would ordinarily be difficult because she has never and will never be in there shoes, so she shouldn't "act" like she is. They may even feel offended if she does! They may think, "Who does she think she is…she has no idea what it's like to sit in my cubicle all day."

The key would be for the presenter to do her research, find out what their work days consist of, and ask "what if?" What if I were in their shoes? What if I had to deal with managers like this? She's not going to "act" like that, per say, but it will help her develop the presentation in a way that reaches and connects with the audience.