Public Speaking: Connect with your Audience, Part 3 of 3

When you think audience energy might be flagging, or if you wish to orchestrate a collective experience, ask questions which require a physical response. Physical responses have maximum impact.

A collective expression of audience viewpoint builds rapport, makes the experience more memorable and paves the way for higher receptivity to your message.

What do you do if and when the audience questions you?

First of all, a question indicates that at least someone in the audience is interested in your subject, so – embrace it.

1. Show respect for the question and the questioner. Step in toward the questioner and smile receptively.
2. Pause before answering.
3. Repeat the question, in your own words, to make sure you understand it correctly.
4. Maintain dual eye contact – balancing eye contact with the questioner and with the rest of the audience.
5. Answer the question, then confirm with, "Have I answered your question?"

When we connect with something, we bind it to us. Before you start feeding information to your audience, take in some information from them. They are always talking to you – non-verbally. Ask them questions and involve them in the process. Really listen to their questions; paraphrase them for understanding.

To influence an audience, thereby getting your message to them, they must trust you. We all tend to trust people we feel connected to. In your presentations, create a sense of shared experience with your audience, so you’ll both get something out of it.

Also see Connect Through Questions: An Overview Strategy >>