February 19, 2009
One of my old acting buddies, Matteo Troncone, posted this video on Facebook. It's an ad he shot for a local auto dealer in San Francisco. I am confident his video was edited heavily for the client. But even if the off-the-cuff remarks were not used in the final video, his willingness to improvise wildly infused his style with so much fun and humor that it simply HAD to come out in the final product.
A few other observations:
- Notice how Matteo uses the coffee cup, the espresso machine, the cars themselves, and even food as props to make his presentation active and dynamic.
- He's clearly throwing out lots of ideas as the videographer shoots knowing that not all of them will be used but his freestyle creativity results in some real gems that WILL be used in the final video. This is a good way to practice and prepare for any presentation.
- He returns to an earlier theme "don't forget to flush" for a strong conclusion.
It demonstrates the value of having fun and is a useful lesson for anyone who has to present themselves in person, on the phone, or on video.
Thanks, Matteo






