The Discovery Process: Mental Maps

How customers view you or your products is garnered by a framework of assumptions, stories and images in their minds.

If you really want to influence someone, your first task is to understand how they think. An individual’s perspective on the world can be identified and “mapped.”

A model for asking questions:

Step 1. Neutral Prompts

Step 2. Define the Universe with Wide Questions

Step 3. Prioritizing Issues with Priority Questions

Step 4. Pursue Detail with Deep Questions

More About The Discovery Process In Business >>

Below, Toastmaster Trey Gramann gives a thoughtful and humorous speech entitled "A Map for the Soul."