The Elevator Speech

It is almost impossible when meeting acquaintances, friends of friends, business associates, to not be forced to give your "elevator speech." If you are not sure what an elevator speech is, it is just a clever name for a mundane task: answering the ubiquitous question "what do you do?" Nonetheless, while mundane, the elevator speech is quite important; who knows what possible role the person you give your speech to will take in your life: perhaps you have found your next client, or employer, friend, partner, or an important contact for further networking?

Here are a few tips to help.

1: Keep it succinct and interesting

A successful elevator speech will be a descriptive statement that provokes questions and interest.

The first obvious reaction to the question of "what do you do?" is to quickly give your label for your profession; however, I think this is a mistake. Instead, frame what you do in a more interesting way: instead of saying you are a lawyer, say that you try to help the disenfranchised and under-represented get a fair-hearing. Explain what you do in terms of benefits and who it is you are helping.

2: Keep your audience in mind

Did you meet this person professionally or in your personal life? While it may be okay to be highly informal at the bar, this off-hand style will probably not be met well at important business meetings. That said, you don't want to be too formal either, since this will make you seem stiff and less personable.

3: Practice and polish

Since you will be asked this question often throughout your life, and the answer is so short, there really is no reason to not have a good answer ready. Practice your speech so that it starts to sound natural and effortless, without any verbal filler or awkward phrasing.

4: Don't be over the top

Finally, some people in an attempt to come across as interesting may overdo it. For example, to make sure that they don't fall into the trap of pigeon-holing themselves, they will give vague answers such as: "I make people's dreams come true." This, however, sounds more cliché than it does interesting and will often turn your audience off.

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