The Impact of Public Speaking on Top Sales Performance

by Chuck Kuglen

If you can get more comfortable speaking, your authenticity comes out and your sales "performance" becomes more like a dialogue where you are really just trying to understand and connect.  Oddly, sales can go up because you put your client (the audience) more at ease with how you can help them.

• Good public speakers get into the imagination of their audience. They get the audience to think big-"expanding" a potential sale.
• When public speaking becomes a true "two way conversation," half of the sales process is won.
• When you see and hear a great public speaker, it could be said that they already really "know" their audience (you). The game in sales is "knowing" your client; a direct correlation.
• Public speakers, when proficient, make you feel at ease. If sales people do this key part of the process well, no one feels like they are being sold to.

Posted in contribution to:

DeFinis Communications' Blog Carnival

photo credit:  Goddard Blog