audience

Kevin Spacey’s Top Tips For Better Storytelling

CMO.com has some good basics to better storytelling via Kevin Spacey – yes, that Kevin Spacey: “Isn’t good storytelling just luck and a guessing game?” he asked. “No. Good content marketing is not a crap shoot—it has always been about the story.” Then Spacey shared his three key elements that make better stories: 1. Conflict: “Conflict creates tension and keeps people engaged, and the best stories are filled with characters that take risks and court...

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Dealing With A Distracted Audience

Editor’s Note: This is a guest post by Tim Cigelske Don’t be put off by those who text or tweet when you speak. It’s not easy speaking to an audience of people who appear to be distracted by their cell phones, or are clattering away on their laptops or burying their heads in their iPads. We have all been to conferences where people seemed to pay more attention to their electronic devices than to the...

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Five Practices To Prepare For Your Next Presentation

Editor’s Note: This is a guest post by Tim Zonca, Sr. Director, Product Marketing, Jive Software Recently my team and I were preparing to deliver a series of keynote presentations on a big stage, under a cascade of lights, on a screen that dwarfs most movie theatre screens and in front of an audience that included hundreds of our colleagues and coworkers. Frankly, I love presenting in settings like this. I feel at home, safe...

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What Makes a Great Presentation?

Peter Arvai is Co-Founder and CEO of Prezi.  If you don’t already know this, good reader, we’re fans of Prezi and I’ve personally worked with Peter on a presentation he gave on a European tour in 2013. This is sound advice for anyone creating a presentation using visual media. What makes a great presentation? Is it the content, or the way it’s packaged? For most, it’s getting the right combination. The medium you choose should...

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It’s Always About The Customer

by Nicole Henderson We’ve covered The Creation Myth before; the collective “Who We Are” story that spells out Who We Are and What We Stand For as an organization, but I recently ran across an interesting article from Inc. that asks the question, “Why are you wasting everyone’s time telling your company’s story?” Geoffrey James reminds us: But in business, it’s never about you.  It’s always about the customer. Ironically, call centers are full of...

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All Markets Are Online Dating Markets

In today’s world of 9-second attention spans, our introductions mean more-than-ever before. Sally Hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly. YouTube / TEDx Talks – via Iframely

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Presentation Tips for Audience Mastery

Editor’s Note: This is a guest post by Victoria Labalme The best presenters are also the best strategists. Of course, they’ve mastered the basics—confidence, eye contact, light humor, excellent and instructional images (that they thoroughly explain), and a focus on a simple and clear message. These basics make a presenter competent. They don’t make her brilliant. Brilliance is a quality reserved for the presenter who really gets inside the heads of her audience members. She...

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