authenticity

Kevin Spacey’s Top Tips For Better Storytelling

CMO.com has some good basics to better storytelling via Kevin Spacey – yes, that Kevin Spacey: “Isn’t good storytelling just luck and a guessing game?” he asked. “No. Good content marketing is not a crap shoot—it has always been about the story.” Then Spacey shared his three key elements that make better stories: 1. Conflict: “Conflict creates tension and keeps people engaged, and the best stories are filled with characters that take risks and court...

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Vulnerability Improves Audience Perceptions

by Terry Gault In the middle of Maureen Dowd’s column about the recent kerfuffle in the news about the Hillary Clinton bio-pic with Diane Lane and the documentary slated for production by CNN directed by Charles Ferguson, there are two paragraphs that highlight the impact of vulnerability on audiences. You need look no further than “The Queen” — Helen Mirren’s Oscar-winning turn as Queen Elizabeth — to see how reputations can be burnished. After Princess Diana’s...

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You can’t handle the truth!

by Terry Gault During a recent conversation with David, a client, we were discussing giving feedback to service providers online.  David noted that he uses a developer in Malaysia (or was it Singapore?) for an app he wanted to build.  He said this developer (Let’s call him Sam) to be “the best developer he’s ever known”.  Recently, Sam asked David to give him some feedback using a numbered survey.  He gave Sam a 5 (out of...

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Does your Company or Trade Association bring in Speakers for Events?

Terry Gault: Authentic Communications Coach Terry Gault is a Managing Partner at The Henderson Group, based in SF since 1990.  He has been a coach, trainer, and consultant in communications skills since 1997. He has trained thousands of professionals at Oracle, GE, Wells Fargo, Visa, EMC, eBay, and hundreds more in other large organizations. Terry was trained as a classical actor, teacher and director at The American Academy of Dramatic Arts, The San Francisco Theater...

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Embrace Weirdness in Your Presentations (and at work)

by Terry Gault When I read this article reprinted in our local paper from the Chicago Tribune, it made me smile. It fits beautifully with a theme that is central to our philosophy at The Henderson Group: Authenticity.  Our motto is: We are committed to helping high visibility teams and individuals succeed by communicating with power, authenticity, and presence. This piece makes the point that being fully authentic may mean that people see your ideas or actions...

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The Power of Reciprocity

by Terry Gault No good discussion on influence and persuasion can go very far without talking about the man who wrote the book on influence…literally. Before retiring in 2009, Dr. Robert Cialdini was the Regents’ Professor of Psychology and W.P. Carey Distinguished Professor of Marketing at Arizona State University. His book, Influence: The Psychology of Persuasion, was first published in 1984 and is one of the seminal works on persuasion in marketing (and in life)....

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Change How You Are, Not Who You Are

Editor’s Note: This is a guest post by BrillianceInc. Change for Good As an Executive Coach, my job is to help people change for good. Not everyone is ready for such a project.  Some people just want everyone around them to change instead. And others worry that if they change their behaviors, they’ll come off as inauthentic—a fake. Truth is, if you’re unable to adapt your approach to people and situations, your relationships will suffer...

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Conversation Training Wheels

Editor’s Note: This is a guest post by BrillianceInc. You don’t have to be perfect to create a safe, inspiring environment that evokes brilliant commitment and performance. You just have to ask good questions. Ask these questions to anyone you want to inspire or build relationship with: (Note, these are not in a sequential flow: insert as relevant into your conversation). “What support do you need from me?” “What ideas do you have?” “How did...

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Why Environmental Activists Embrace Social Media

by Fast Company g Six months after the BP oil spill, it’s clear that in the age of social media, a company can’t spin and rebrand its way out of a mess like it used to. Activists have donned suits in mockery at least since 1967, when Abbie Hoffman and the Yippies tossed dollar bills onto the floor of the New York Stock Exchange. More recently, the Billionaires for Bush bird-dogged the RNC, and the...

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The Hottest New Job in Public Relations: Chief Content Officer

Editor’s Note:  This is a guest post by Greg Matusky Gregory FCA Communications I’m going to make a call. In three to five years, a new member of the C-suite will emerge. He or she will work shoulder to shoulder with CMOs and CEOs. The job description will look nothing like we have ever seen. They will be called chief content officer.  Their purpose will be to originate and share a constant stream of information...

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