hooks

Pet Peeve #4 – The Standard Social Nicety Opening

by Terry Gault I am not a fan of the standard Social Nicety Opening. Imagine if you picked up a newspaper and read, “Hello, I am Bob Woodward.  Thanks for buying a newspaper today.  For the next 17 paragraphs, I’m going to be writing about the Obama Administration …”  It’s not a best practice for writing and not for presentations. Tying a compelling opening into your main point will grab audience attention and help your...

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All Markets Are Online Dating Markets

In today’s world of 9-second attention spans, our introductions mean more-than-ever before. Sally Hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly. YouTube / TEDx Talks – via Iframely

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Why Activity Hooks Are So Effective

by Summer Thommen Here is a famous story of the difference in effectiveness between giving an explanation and creating a physical experience to communicate one’s message. Gloves on the Boardroom Table From Jon Stegnor “We had a problem with our whole purchasing process. I was convinced that a great deal of money was being wasted and would continue to be wasted into the future, and that we didn’t even know how much money was being...

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