Marketing

The Millennials

by Chuck Kuglen Reading Time: 3 min, 10 seconds. Best article I’ve seen about the “Millennials” below.  I enjoyed it, but warn you that there are a lot of “how to use the carrot with Millennials” articles moving about. Do not read these articles with the view of “how to get them to do what you want them to do.” It is posted on LinkedIn by author Lydia Abbot. From “8 Millennials’ traits you should...

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All Markets Are Online Dating Markets

In today’s world of 9-second attention spans, our introductions mean more-than-ever before. Sally Hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly. YouTube / TEDx Talks – via Iframely

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Doug Serena CIO wins an award!

We’re very honored that the EinsteinFilms production of “Doug Serena, CIO” has been named a Gold Medal winner in the ‘Film or Video of the Year’ category for the Best in Biz Awards 2012. We’re very proud of the work we did on this video and grateful to have such a great partner in the marketing team at Serena Software (and, now, Honorary Einsteins): David Hurwitz, Carl Landers, Miguel Tam, and Kevin Parker. Great job, Einsteins!

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5 Upcoming Workshops in San Francisco & San Mateo

The Henderson Group helps companies to more effectively persuade and influence their customers, partners, and peers. Since 1990, we have helped Fortune 500 companies worldwide improve employee productivity and business results through the development of communication skills. YouTube / Terry Gault – via Iframely Once a quarter The Henderson Group holds a “By Invitation Only” workshop in San Francisco, led by our VP of Services, Terry Gault. May 31-June 1, Art of Presentation, San Francisco, CA....

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Calling all Marketers: Marketing Presentation Mastery

Present like a Rock Star. If you’re a professional Marketer, you’re probably one of the better presenters in your company. But so are the Marketers at your competitors. How do you stand out as the “best of the best” – a presentation master who uses high-impact delivery as yet another tool to differentiate your company, your products, and yourself? This highly-interactive, expert workshop is for good presenters who want to become great presenters. Upcoming Dates...

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KONY 2012

by Terry Gault There is much controversy and debate over this video and the organization behind it which I don’t want to wade into here. My view is this: If you think of this video as a piece of art, it is amazingly effective.  The video has two basic messages as I see it: We have the power using video and social media to create the kind of world we want. We can use that...

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Greg the Architect – FocusPocus

by Terry Gault W-a-a-y back in 2007, this video was created and posted by a client Dan Ziman. It’s a very creative and funny video.  If you have any familiarity with SOA (Service Oriented Architecture) you might be able to guess which Silicon Valley software company backed the video as part of a social media campaign. (Hint: You’ll find them on our client page.)  Enjoy! YouTube / Dan Ziman – via Iframely

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Video Attracts Viewers To Your Web Site

Editor’s Note:  This is a guest post by Ethan Rotman at iSpeakEASY blog And Great Video Converts Them Into Paying Customers Marketing experts predict the greatest immediate change to the web in the coming year will be  the growth and dominance of video. Businesses of all sizes are clamoring to add video to their websites. While just having a video clip on your site makes it easier for search engines like Google to find you, having...

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The Art of the Elevator Pitch

by Terry Gault When I read this piece in Wired, I reflected on the process of crafting the elevator pitch for both of our companies: The Henderson Group and EinsteinFilms.com.  It is a study in stark contrasts. It took us several months, a lot of thought, and multiple iterations to arrive at an Elevator Pitch for THG that we felt was succinct, accurate and captured our ethos : We help hi-visibility teams and individuals succeed...

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“Thus, EinsteinFilms.com was born.”

by Terry Gault A client asked me to make a short video illustrating the value of their software product that automated an antiquated and inefficient hospital workflow.  After about a nano-second debating whether I could produce said video, I said, “Sure!” For those who know my work as a presentation/communication coach and trainer with The Henderson Group, this leap of faith may appear to be overreaching hubris, self-indulgence, or perhaps a career non-sequitur.  So, why...

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