opening hooks

Xamarin Evolve 2014 keynote exemplifies best practices beautifully!

by Terry Gault of The Henderson Group I had the honor of working with CEO Nat Friedman in helping craft the Keynote for Xamarin’s 2014 Evolve conference. After the opening video from a Xamarin customer Thermo Fisher Scientific, (at the 4:15 point) Nat Friedman opens with a terrific opening hook: “He doesn’t know I am going to do this but my dad is in the audience today.” He then goes on to tell a story...

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All Markets Are Online Dating Markets

In today’s world of 9-second attention spans, our introductions mean more-than-ever before. Sally Hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly. YouTube / TEDx Talks – via Iframely

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Upcoming Workshop Dates

Once a quarter The Henderson Group holds a “By Invitation Only” Complete Communicator and Art of Presentation workshop in San Francisco, led by our VP of Services, Terry Gault.   Complete Communicator June 21-22, 2012 in San Francisco   Art of Presentation May 31-June 1, 2012 in San Francisco   Apply now or Contact us for more information

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The Power of Passion (video)

The Henderson Group‘s first video featuring Terry Gault in a series of presentation tips and techniques. YouTube / thehendersongroup – via Iframely How to scale up the energy?  Expand your vocal range for greater emphasis.  Not only will it help to hold audience attention, but also you’ll telegraph how you feel about what you are saying.  Scaling up the energy will command more attention and project more confidence and charisma. Broader gestures draw the eye and...

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We ALL have short attention sp … Hey, check out this lolcat video!

by Terry Gault I saw this story in today’s Press Democrat. …TV commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting the 30-second spot just as it knocked off the full-minute pitch decades ago. For viewers, it means more commercials in a more rapid-fire format. For advertisers, shorter commercials are a way to save some money, and research shows they hold on to more eyeballs than...

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