product demo

Make Product Demos Rock – Build Them Around A Story

Great example of weaving a story into a product demo.   When I advocate storytelling as an integral part of compelling presentations, I often hear this question from technical presenters (sales engineers, product managers, engineers, etc.): “How do I use stories in product demos?” Customers don’t use technology products in a vacuum.  They use them to solve real problems, problems they care about solving.  One of the key reasons for doing a product demo is...

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