social marketing

All Markets Are Online Dating Markets

In today’s world of 9-second attention spans, our introductions mean more-than-ever before. Sally Hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly. YouTube / TEDx Talks – via Iframely

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Greg the Architect – FocusPocus

by Terry Gault W-a-a-y back in 2007, this video was created and posted by a client Dan Ziman. It’s a very creative and funny video.  If you have any familiarity with SOA (Service Oriented Architecture) you might be able to guess which Silicon Valley software company backed the video as part of a social media campaign. (Hint: You’ll find them on our client page.)  Enjoy! YouTube / Dan Ziman – via Iframely

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“Thus, EinsteinFilms.com was born.”

by Terry Gault A client asked me to make a short video illustrating the value of their software product that automated an antiquated and inefficient hospital workflow.  After about a nano-second debating whether I could produce said video, I said, “Sure!” For those who know my work as a presentation/communication coach and trainer with The Henderson Group, this leap of faith may appear to be overreaching hubris, self-indulgence, or perhaps a career non-sequitur.  So, why...

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Why Environmental Activists Embrace Social Media

by Fast Company g Six months after the BP oil spill, it’s clear that in the age of social media, a company can’t spin and rebrand its way out of a mess like it used to. Activists have donned suits in mockery at least since 1967, when Abbie Hoffman and the Yippies tossed dollar bills onto the floor of the New York Stock Exchange. More recently, the Billionaires for Bush bird-dogged the RNC, and the...

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The Hottest New Job in Public Relations: Chief Content Officer

Editor’s Note:  This is a guest post by Greg Matusky Gregory FCA Communications I’m going to make a call. In three to five years, a new member of the C-suite will emerge. He or she will work shoulder to shoulder with CMOs and CEOs. The job description will look nothing like we have ever seen. They will be called chief content officer.  Their purpose will be to originate and share a constant stream of information...

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Why doing good is good for business…

By Terry Gault A recent article that I read in Fortune magazine fits nicely with previous posts about transparency, our ethos as a company and the skills that we teach in our Complete Communicator, Consultative Sales, Consultative Communication, TeleSales Mastery, and Conflict Resolution workshops.   There are several excerpts that I wanted to highlight: The world has changed, (Dov) Seidman argues, and winner-take-all strategies are obsolete. He contends that the rise of information technology has made...

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L.A. Presentation Conference Puts the Audience in Charge

Unfortunately I won’t be able to attend the PresentationCampLA, but heard about it from Lisa Braithwaite and wanted to alert our readers to this opportunity.  Check it out! Looking to keep your skills sharp for job hunting or career advancement?  PresentationCampLA is a grassroots, do-it-yourself event that aims to help individuals better present themselves and their ideas. On Saturday, June 20, from 10 a.m. to 6 p.m., participants will gather at BlankSpaces in Los Angeles for...

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Google Wave is coming…

Google Wave is a real-time communication platform. It combines aspects of email, instant messaging, wikis, web chat, social networking, and project management to build one elegant, in-browser communication client. You can bring a group of friends or business partners together to discuss how your day has been or share files.  Google Wave: A Complete Guide Google Wave has a lot of innovative features, but here are just a few: – Real-time: In most instances, you...

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MuniManners.com stellar presentation at Pecha Kucha #30

by Terry Gault Last night I was at Pecha Kucha #30 in SF with Robert Graham of GrahamComm, a fellow presentation trainer.  This was my 3rd time, Robert’s first. I first heard about the event in 2007 when I read an article in Wired.  It first started in Tokyo and there are chapters all over the planet.  However, the SF chapter is the second most active going and just completed their 30th edition.  Pecha Kucha...

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