story

Super Storytelling Resource Page

From that primitive stone-age tribe who sat around and listened to stories in their cave to today’s high tech sales force armed with the latest electronics, the art of storytelling survives. Stories capture attention and make information believable, memorable and understandable. In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. Guber argues that humans simply aren’t moved to action by...

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It’s Always About The Customer

by Nicole Henderson We’ve covered The Creation Myth before; the collective “Who We Are” story that spells out Who We Are and What We Stand For as an organization, but I recently ran across an interesting article from Inc. that asks the question, “Why are you wasting everyone’s time telling your company’s story?” Geoffrey James reminds us: But in business, it’s never about you.  It’s always about the customer. Ironically, call centers are full of...

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All Great Stories Include The Same Characters

by Nicole Henderson If you’ve been through our training you may have heard us speak of Joseph Campbell’s monomyth.  This morning I ran across this clever video from Glove and Boots that explains his famous theory, The Hero’s Journey, via puppets and epic movie references: YouTube / Glove and Boots – via Iframely Enjoy! For more about storytelling in presentations, check out our blog post:  Facts Tell, Stories Sell

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All Markets Are Online Dating Markets

In today’s world of 9-second attention spans, our introductions mean more-than-ever before. Sally Hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly. YouTube / TEDx Talks – via Iframely

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The Power of Reciprocity

by Terry Gault No good discussion on influence and persuasion can go very far without talking about the man who wrote the book on influence…literally. Before retiring in 2009, Dr. Robert Cialdini was the Regents’ Professor of Psychology and W.P. Carey Distinguished Professor of Marketing at Arizona State University. His book, Influence: The Psychology of Persuasion, was first published in 1984 and is one of the seminal works on persuasion in marketing (and in life)....

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What’s Keeping You From Your Potential?

Editor’s Note: This is a guest post by Denise Green of BrillianceInc. Products of Our Environment If William Shakespeare had been born a generation earlier, he would have been a glover like his father. Instead, he (and subsequently we), benefited by his being born during a creative boom under Queen Elizabeth I. He had easy access to books thanks to a culture of literacy formed out of the Reformation. Thanks to new laws and scholarships...

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Why Activity Hooks Are So Effective

by Summer Thommen Here is a famous story of the difference in effectiveness between giving an explanation and creating a physical experience to communicate one’s message. Gloves on the Boardroom Table From Jon Stegnor “We had a problem with our whole purchasing process. I was convinced that a great deal of money was being wasted and would continue to be wasted into the future, and that we didn’t even know how much money was being...

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Facts Tell, Stories Sell

by The Henderson Group From that primitive stone-age tribe who sat around and listened to stories in their cave to today’s high tech sales force armed with the latest electronics, the art of storytelling survives. Stories capture attention and make information believable, memorable and understandable. Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message. In business, storytelling is all...

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