story

Doug Serena CIO, Episode 5 of 5

by Terry Gault Doug Serena, CIO is a five webisode miniseries produced by Einstein Films for Serena Software that shows an IT leadership team using Orchestrated IT to power their company to tremendous commercial success. A few weeks ago, we posted Episode 1 of “Doug Serena, CIO”.  Today, Episode 5 launched. We share this post with you, our gracious readers, because storytelling is a powerful tool in communication.  This video embodies our ethos about using...

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Doug Serena, CIO: Episode 3

by Terry Gault “Dying is easy, comedy is hard” is a famous quote usually attributed to Edmund Kean, a famous Shakespearean actor in the 1800s. David Hurwitz, Senior VP of WW Marketing at Serena Software shared that quote in describing why he wanted to create a dramatic mini-series (with humor) that weaves a demo of Serena’s Orchestrated IT solution into a story about a real world problem that CIOs and IT teams face in supporting...

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The King’s Speech

by Terry Gault YouTube / Red Carpet Diary – via Iframely Last December, I was charged with coming up with some kind of celebration to commemorate the launch of EinsteinFilms.com.  It didn’t take long to think of the idea of going to dinner and a movie. When it came time to choose a movie, I tried polling the attendees and the front runner was Secretariat. Then while riding in the car one day listening to Fresh Air...

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Clive Thompson on the Power of Visual Thinking

by Terry Gault Gray Kuglen, who designed our web site  and also happens to be the brother of Chuck Kuglen, my fellow Managing Partner at THG, turned me onto a book titled, “The Back of the Napkin” awhile back.  As the Clive Thompson piece in Wired quotes the author Dan Roam who: … argues that our culture relies too heavily on words: Our school systems—and political systems—are designed to promote people who are verbal and...

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The Mathematics of Powerful Communication: Concrete > Abstract

by Terry Gault This article from NPR’s website makes the point that abstract communication is FAR less effective than concrete communication. “Concrete and abstract words activate different parts of the cerebral cortex. Concrete words like hammer, hit and hard are processed more by areas at the back of the brain that handle visual and spatial information. Abstract words like justice, fairly andrender activate the frontal lobes, which process information independent of any particular sense (vision,...

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A Story About Motivation

by Terry Gault To sum up this article: “When you want something from someone, ask yourself what story that person is trying to tell about himself (or herself), and then make sure that your role and actions are enhancing that story in the right way.”  This is helpful thinking when crafting presentations intended to motivate the audience to take action.  See this fascinating article below, by Peter Bregman. I was walking back to our apartment...

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Complete Communicator – June 2010, San Francisco

Once a quarter The Henderson Group holds a “By Invitation Only” Complete Communicator workshop in San Francisco, led by our VP of Services, Terry Gault.  The next one is scheduled for June 24-25, 2010. Our work has to be experienced to truly understand its value.  We use these workshops as a way to introduce our work experientially to new prospective clients.

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