storytelling

Kevin Spacey’s Top Tips For Better Storytelling

CMO.com has some good basics to better storytelling via Kevin Spacey – yes, that Kevin Spacey: “Isn’t good storytelling just luck and a guessing game?” he asked. “No. Good content marketing is not a crap shoot—it has always been about the story.” Then Spacey shared his three key elements that make better stories: 1. Conflict: “Conflict creates tension and keeps people engaged, and the best stories are filled with characters that take risks and court...

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The Most Powerful Way to End a Presentation

There are many tips for delivering a great presentation, and while it is important to grab your audience at the beginning, what you do at the end can make all the difference in your presentation’s overall impact and success.  Check out these tips from Eric Holtzclaw at Inc. Getting rid of the “questions?” slide. To start, let’s talk about what you shouldn’t do. You shouldn’t end a presentation with a slide that asks “Questions?” Everyone...

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Tell a Meaningful Story With Data

by Terry Gault Periodically, I will be asked about how to effectively present data in ways that are meaningful for an audience.  The short answer to that question is, “Frame it in a story.” That doesn’t give our clients enough to know how to do that step-by-step.  The following piece from ThinkWithGoogle offers some excellent suggestions on how to present your data in a meaningful story. Most organizations recognize that being a successful, data-driven company...

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Ditching Traditional Slides: Why One Presentation Expert Chose Prezi

by Terry Gault Five years ago, I attended a presentation night in downtown San Francisco. That evening, the women behind the then-viral blog MuniManners gave a presentation that brought the house down. One of those two women was Angelie Agarwal, who was soon to become Chief Evangelist for Prezi. Angelie met with me a couple of months later to give me one-on-one training with Prezi — a truly revolutionary presentation tool. At the time, I...

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7 Basic Types of Stories: Which One Is Your Brand Telling?

Creatives explore humans’ archetypal plots By Tim Nudd You think you’re being all clever and original with your brand storytelling. In fact, you’re not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising Week panel hosted by TBWA suggested on Wednesday. The challenge becomes finding which one best suits your brand, and then telling it skillfully, believably and—if you’re going to invite consumers to join in the...

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Upcoming Workshop Schedule – San Francisco 2014

July 16-17 – Complete Communicator (one seat left!) with Terry Gault The Complete Communicator work combines communication techniques in an intense, highly individualized, skills development program. Employees learn to communicate effectively one-on-one, in small groups, and standing before large audiences.   August 22 – Super Storytelling with Terry Gault From that primitive stone-age tribe who sat around and listened to stories in their cave to today’s high tech sales force armed with the latest electronics,...

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Pixar’s 22 Rules to Phenomenal Storytelling

Pixar’s 22 Rules to Phenomenal Storytelling from Gavin McMahon From that primitive stone-age tribe who sat around and listened to stories in their cave to today’s high tech sales force armed with the latest electronics, the art of storytelling survives. Stories capture attention and make information believable, memorable and understandable. Steve Jobs on Pixar and Storytelling YouTube / Gaston M – via Iframely SpeakFearlessly’s Super Storytelling Resource for Presentations Workshop Resource: Super Storytelling

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Five Practices To Prepare For Your Next Presentation

Editor’s Note: This is a guest post by Tim Zonca, Sr. Director, Product Marketing, Jive Software Recently my team and I were preparing to deliver a series of keynote presentations on a big stage, under a cascade of lights, on a screen that dwarfs most movie theatre screens and in front of an audience that included hundreds of our colleagues and coworkers. Frankly, I love presenting in settings like this. I feel at home, safe...

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Upcoming Workshops in San Francisco – April, May, June 2014

Our work has to be experienced to truly understand its value.  We use these workshops as a way to introduce our work experientially to new prospective clients. With that in mind, we set aside a couple of  seats for the right candidates.   Art of Presentation: April 3-4, 2014 in San Francisco Complete Communicator: May 15-16, 2014 in San Francisco Super Storytelling: June 12, 2014 in San Francisco   How you represent yourself determines your...

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Timeless Techniques Rockstar Speakers Use

We thought this article from  Sims Wyeth | Inc. Magazine was well worth sharing – enjoy! When Steve Jobs got into high gear as a speaker, many people reported that he seemed to have a reality-distortion field around him. No matter how unrealistic his claims at any given moment, people said they couldn’t help being mesmerized: his enthusiasm could suspend their disbelief. In the 1850s, there was another spellbinder not unlike Jobs–a guy named Henry...

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