storytelling

Super Storytelling Resource Page

From that primitive stone-age tribe who sat around and listened to stories in their cave to today’s high tech sales force armed with the latest electronics, the art of storytelling survives. Stories capture attention and make information believable, memorable and understandable. In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. Guber argues that humans simply aren’t moved to action by...

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It’s Always About The Customer

by Nicole Henderson We’ve covered The Creation Myth before; the collective “Who We Are” story that spells out Who We Are and What We Stand For as an organization, but I recently ran across an interesting article from Inc. that asks the question, “Why are you wasting everyone’s time telling your company’s story?” Geoffrey James reminds us: But in business, it’s never about you.  It’s always about the customer. Ironically, call centers are full of...

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All Great Stories Include The Same Characters

by Nicole Henderson If you’ve been through our training you may have heard us speak of Joseph Campbell’s monomyth.  This morning I ran across this clever video from Glove and Boots that explains his famous theory, The Hero’s Journey, via puppets and epic movie references: YouTube / Glove and Boots – via Iframely Enjoy! For more about storytelling in presentations, check out our blog post:  Facts Tell, Stories Sell

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Does your Company or Trade Association bring in Speakers for Events?

Terry Gault: Authentic Communications Coach Terry Gault is a Managing Partner at The Henderson Group, based in SF since 1990.  He has been a coach, trainer, and consultant in communications skills since 1997. He has trained thousands of professionals at Oracle, GE, Wells Fargo, Visa, EMC, eBay, and hundreds more in other large organizations. Terry was trained as a classical actor, teacher and director at The American Academy of Dramatic Arts, The San Francisco Theater...

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The Power of Reciprocity

by Terry Gault No good discussion on influence and persuasion can go very far without talking about the man who wrote the book on influence…literally. Before retiring in 2009, Dr. Robert Cialdini was the Regents’ Professor of Psychology and W.P. Carey Distinguished Professor of Marketing at Arizona State University. His book, Influence: The Psychology of Persuasion, was first published in 1984 and is one of the seminal works on persuasion in marketing (and in life)....

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Why Activity Hooks Are So Effective

by Summer Thommen Here is a famous story of the difference in effectiveness between giving an explanation and creating a physical experience to communicate one’s message. Gloves on the Boardroom Table From Jon Stegnor “We had a problem with our whole purchasing process. I was convinced that a great deal of money was being wasted and would continue to be wasted into the future, and that we didn’t even know how much money was being...

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Facts Tell, Stories Sell

by The Henderson Group From that primitive stone-age tribe who sat around and listened to stories in their cave to today’s high tech sales force armed with the latest electronics, the art of storytelling survives. Stories capture attention and make information believable, memorable and understandable. Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message. In business, storytelling is all...

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