General Sympathy vs. Empathy: Which helps build connection?Posted by terrygault Date August 11, 2015 by Terry Gault of The Henderson Group The Henderson Group delivers several workshops focused on creating dialogues with customers, partners, co-workers, family and friends. Complete Communicator Mastering TeleSales Consultative Communication Consultative Selling In all of them, the distinction between Empathy and Sympathy is important. One helps build connection, rapport and trust. The other creates disconnect and, possibly, resentment. This 2:53 video by Brene Brown reveals which works … and which doesn’t. photo credit: Sean MacEntee Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment.