Workshop Resource: Super Storytelling

How you represent yourself determines your income, sales, and revenue.

Super Storytelling Workshop

From that primitive stone-age tribe who sat around and listened to stories in their cave to today’s high tech sales force armed with the latest electronics, the art of storytelling survives. Stories capture attention and make information believable, memorable and understandable.


  • Super Story Elements
  • Turn Case Studies into Super Stories
  • 4 Types of Stories You Need
  • Plot Guidelines
  • Storytelling Skills
  • Practice and Feedback

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Click below for Super Storytelling Prezi by Terry Gault & Summer Thommen

PDF Downloads

Stories Chapter

Metaphor Chapter

Super Sales Stories slides

Super Storytelling Prezi

Storytelling Resources

Jonathan Gottschall, author of The Storytelling Animal, says science backs up the long-held belief that story is the most powerful means of communicating a message.

In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival. In his book, Tell to Win, Peter Guber joins writers like Annette Simmons and Stephen Denning in evangelizing for the power of story in human affairs generally, and business in particular. Guber argues that humans simply aren’t moved to action by “data dumps,” dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with “Once upon a time…”

excerpt from Fast Company: Why Storytelling is The Ultimate Weapon

Here, a provocative young scholar shows how storytelling has made our species successful and how it continues to shape us in startling ways.

Inject life into your presentations with stories:

Creating a Story

A personal story woven through your presentation increases the interest factor by several degrees. If you need to lay out technical details, don’t forget to touch the human side of your audience. A personal story about a frightening or difficult situation adds drama to your presentation.

Creation Myth: Part 1, Part 2

There is a special kind of story that organizations need to be able to tell.  In a way, it is the collective “Who We Are” story meaning that it spells out Who We Are and What We Stand For as an organization.

The Secrets of Storytelling Part 1, Part 2

Fashion personal stories that show you in a vulnerable light (when you were struggling as a young sales rep, at your first job out of college, etc.) They will help you gain empathy and get the audience rooting for you.  Come up with 2 – 3 stories that you can develop and plug into different presentations.

Connect with Your Audience Part 1, Part 2, Part 3

Tell your group a story. Actually, every presentation you give is a story. Your connection with the audience via a story or two means you’re joining with them in a shared experience.


Plotting a Short Story:  The Five Elements of Plot Structure

1. Exposition: The Beginning
Every story must have a beginning. The start, or exposition, is where the characters and setting are established. During this part of the novel, the conflict or main problem is also introduced.

2. Rising Action: Introduction of the Problem or Conflict
After the characters and main problem have been established, the main problem or conflict is dealt with by some kind of action. In this part of the story, the main character is in crisis. This is the place for tension and excitement. The complication can arise through a character’s conflict with society, nature, fate, or a number of themes. In this part of the story the main character is aware a conflict has arisen and takes some kind of step to battle this crisis.

3.Climax: The High Point
The climax is the high point of the story. It is the main event or danger that the character faces. This is the darkest moment, the worst challenge the character must oppose. At this point it looks as if the character will fail, and will never get what he/she wants. The turning point may be either physical or emotional. In a romance, the girl may turn the hopeful lover down, in an action story, the character may be surrounded by enemies with no chance of escape.

4. Falling Action: Winding Down
Following the climax, the story begins to slowly wind down. Falling action, one of the two final story elements, shows the result of the actions or decisions the character has made. This eventually leads to the final part of the novel, the crisis resolution.

5. Resolution: The End
The resolution, also often called denouement, which is French for “to untie” or “unraveling”, is the conclusion of the story. Here, the conflicts are resolved, all loose ends are tied up, and the story concludes with either a happy or sad ending.

What Makes a Hero? by Matthew Winkler (TED Ed)

What trials unite not only Harry Potter or Frodo Baggins but many of literature’s most interesting heroes? And what do ordinary people have in common with these literary heroes? Matthew Winkler takes us step-by-step through the crucial events that make or break a hero.

YouTube / TED – via Iframely

More posts about Storytelling>>

Here is an excellent book on storytelling:
I was so impressed by this book, I arranged to meet Annette at her home in
North Carolina. I’ve also take her workshop on Dialogue.  She’s a gem.


Pixar’s 22 Rules to Phenomenal Storytelling

How one client used storytelling to communicate their value to the market.

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